Bien-Être Simple is a French-language media platform dedicated to health and wellness. Its mission is simple: to make reliable health information accessible, easy to understand and genuinely useful. When the team approached us, the platform was already established but wanted to evolve into a leading reference within the French-speaking wellness landscape.

Services

Brand Identity
Logo Design
Social Media Design
Web Design

Industry

Wellness

Upside down yellow background with dark green text reading 'People-Store'.
Close-up of a white cap with black text, placed on a green stand surrounded by yellow lemons on a yellow carpet, and a teal booklet with yellow text on the right.

Challenge

Designing a visual identity for a health media platform requires a careful balance between expertise and accessibility.

The challenge was to:

  • Make complex health topics visually easy to understand.

  • Build trust without feeling overly institutional.

  • Humanize the brand's communication.

  • Create a flexible identity that works across YouTube, Instagram and the website.

  • Express expertise, education and approachability in equal measure.

Ultimately, the challenge was to make information easier to understand without oversimplifying it.

Green abstract background with text in French saying "Biens-Être Simple" and "Le media qui t'aide à prendre soin de toi."
Web page with a teal background and a footer featuring a woman smiling, holding glasses, and surrounded by icons and text about wellness and health topics.
Light purple background with white text and a yellow and black flower graphic. The text says, "Rendre la santé mentale et physique accessible à tous sans jugement ni tabous" and displays the website, www.bienetresimple.com.

Objectives

Create a visual identity capable of:

  • Communicating clarity and educational value.

  • Reinforcing the media's credibility.

  • Building meaningful connections with a broad audience.

  • Supporting content creation across multiple digital platforms.

  • Providing a scalable identity for the brand's future growth.

Laptop on a wooden table with shadows from window blinds cast across the wall behind it, displaying a website in French about well-being and travel.
A book titled 'Flash Food' with a subtitle mentioning seven benefits and uses of olive oil, alongside a close-up of an olive branch with green olives.
A digital collage featuring a woman smiling, French text about exploring healthy lifestyles, and words related to well-being such as 'alimentation', 'movement', 'relation', 'santé', and 'mindfulness'; with a section containing small images of nature and everyday objects.

Approach

We approached this project by creating an accessible visual language.

Our goal was to simplify without reducing complexity, to design an identity that supports understanding rather than distracting from it.

Every element was developed to visually express the idea of learning, progress and the ongoing journey toward better health and well-being.

A collage of digital screenshots showing various topics including nature, food, health, yoga, and personal development. The images display lush green landscapes, close-up of pears, a person practicing yoga, and text overlays about meditation, minimalism, and wellness.
Smartphone with yellow screen displaying text in French, connected to white earphones on a white surface.

A logo inspired by a journey

The logo was designed as a visual pathway. Its custom letterforms subtly evoke movement and progression, symbolizing the personal journey toward better health, a path built through learning, exploration and continuous improvement. This narrative approach reflects the very mission of the media platform.

Collage of website and podcast pages with titles related to health, wellness, mindful eating, and expert advice.
Text promoting mental and physical health with an icon of a person sitting in a meditative pose.

A human and approachable identity

Soft curves and rounded forms reinforce the warmth and accessibility of the brand. Together, they create a visual language that feels welcoming while maintaining credibility and professionalism.

Two closed notebooks or journals, one in beige with yellow elastic band and one in dark green with teal elastic band, placed side by side against a black background.
A sheet of transparent stickers with green text and symbols promoting mental health awareness, featuring phrases in French such as 'Rendre la santé mentale accessible à tous sans jugement ni tabous,' and images of a face mask, a smiley face, and a stick figure with arms raised.

An educational visual system

The identity is built around a flexible collection of complementary elements:

  • A rich, adaptable colour palette combining natural, energetic and calming tones.

  • A typographic pairing that balances readability with elegance.

  • A custom illustration library designed to simplify complex concepts.

  • Dynamic layouts optimized for digital content and social media.

The result is a visual system that structures information clearly while making educational content more engaging and enjoyable to consume.

Close-up of textured green plant leaves with a dark background, with some yellow text in French about mental and physical health.
Screenshot of a digital content library featuring various podcast and article covers, including topics such as health tips, meditation, home cleaning, and Bible studies.

Outcome

Today, Bien-Être Simple has a visual identity that fully supports its editorial ambitions.

The project successfully delivers:

  • A clearer and more recognizable brand image.

  • Better communication of complex health topics.

  • A visual identity designed specifically for digital content.

  • Stronger engagement and connection with its audience.

The platform now confidently delivers on its mission: making health and wellness more accessible, understandable and actionable.

A webpage with a blue sky and white clouds background. The page features a large yellow box with text about a project related to nutrition, health, and mindfulness, and includes several small images of fruits and plants.
Back of a white T-shirt with the words "bien-être simple" and a smiley face flower graphic on the front
Three colorful posters with French text about simple living and team selection, each featuring small profile photos of two women and a brief description at the bottom.
A collage of various podcast and media-related images and text in French, featuring titles like "BIBLE DE PODCAST," "Fruits & légumes de juin," and "Inspirez," with a picture of peaches on a tree and a woman laughing.

A word from our client, Sharon

Screenshot of a Google review written by Sharon Oiknine, a local guide, giving five stars and sharing positive feedback about a collaboration with Yohan and Gabriel. The review is written in French and mentions their professionalism, communication, and impact.
Read our reviews