Branding & visual identity studio
based between Paris & Lisbon
Define your brand identity, create emotional connections, and attract the right clients.
Our branding and graphic design studio helps businesses, startups, and founders transform their vision into clear, consistent, and desirable brands that reflect their positioning and attract the right audience.
A complimentary 30-minute consultation with Gabriel and Yohan (the founders) to discuss your brand, goals and project.
Liv
Visual Identity for a Parisian Coffee Shop
Enivré
Visual Identity for a Wine Cellar in Marseille
Homnès
Visual Identity and Packaging Rebrand for a Natural Soap Brand
A clear and aligned
brand moves faster
(and goes further).
Branding is more than aesthetics, it’s a strategic asset.
When your identity is right, everything falls into place: your message becomes clear, perception is strengthened, and meaningful connections with your audience happen naturally.
The Minds Behind Studio Impulso
Studio Impulso was founded by Gabriel Barbosa Lima and Yohan Bonnet, two graphic designers united by a common conviction: meaningful brands don't happen by chance, they are carefully built. Our complementary expertise allows us to approach every project with greater depth, clarity and creative rigor. Wwe remain personally involved at every stage, ensuring close collaboration and thoughtful execution from beginning to end.
A few words from our client Jocelina Miranda,
founder of Miranbella.
“Kind, attentive, and incredibly creative, Gabriel and Yohan consistently came up with ideas that exceeded my expectations. Thanks to their professionalism, patience, and attention to detail, Miranbella became even more beautiful than I had imagined.”
We partner with ambitious brands to build clear, distinctive and meaningful identities.
Featured Projects
Vagabond
-
Designing the visual identity for Vagabond, the leading French-speaking community for solo travelers.
Diva
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Diva is a music media platform on YouTube, Instagram and TikTok that offers artists a unique stage to showcase their talent through intimate 15-minute live recording sessions captured in a single take.
Spooot
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We developed the creative direction for Spooot, crafting a cohesive visual experience across the app and its social media platforms.
Miranbella
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We developed Miranbella’s brand identity, designing every element from the logo and signature symbol to the color palette and comprehensive packaging system.
Why choose studio impulso for your brand Identity?
As a creative duo, we are deeply committed to a constant and demanding pursuit of meaning. Blending strategy with poetry, our work is driven by a clear ambition: to create brands that are clear, cohesive and deeply desirable.We design identities rooted in essence rather than trends, guided by the subtlety of emotion rather than the obvious.
Need more clarity and consistency ?
Our clients typically come to us for these services
01
Visual Identity
Bringing people together through strategic brand identity.
Logo Design & Visual Identity
Typography & Color Systems
Comprehensive Brand Guidelines
02
Packaging Design
Drive purchase decisions from the very first glance.
Creative Direction
Structural & Graphic Packaging Design
Print-Ready Artwork
Social
Media Design
03
Custom Social Media Templates
Social Media Art Direction
Figma & PowerPoint Presentations
Capture your audience's attention across social platforms.
04
Strengthen your digital presence.
Strengthen your digital presence
Content Architecture
Custom Website Design
Design Systems
Our process
Building your brand,
step by step
01
Discover
We immerse ourselves in your project, story, market and goals to build strong foundations.
02
Define
We clarify your positioning and establish a clear, coherent brand direction.
03
Design
We create a distinctive visual identity aligned with your vision and brand essence.
04
Launch
We bring your visual identity to life across every touchpoint your brand needs to communicate effectively.
5 star reviews from our clients
“Creative, attentive, and always full of thoughtful ideas, they brought to life a brand identity that is elegant, minimalist, and deeply meaningful. A talented duo who are an absolute pleasure to work with. I highly recommend them.”
— Aymen, founder of Liv Coffee Shop
“I can’t recommend Studio Impulso highly enough. Yohan and Gabriel captured the essence of my brand and brought both my visual identity and packaging to life. Creative, attentive, and exceptionally professional from start to finish. The result was exactly what I had hoped for and even better. I wouldn’t hesitate to work with them again.”
— Yanis Skiba, founder of NewGut
“What a pleasure it was to work with these two. Kind, attentive, highly responsive, and exceptionally talented in their approach. Having worked with designers for more than 12 years, they are undoubtedly among my favorites. If you're looking for graphic design, branding, or visual identity services, go for it you won’t be disappointed.”
— Ghislain Foucque, founder of Spooot