Visual identity, branding, packaging and web design for businesses that want to be recognized, not just noticed.
Give your brand every reason to be chosen.People don’t choose a brand for what it offers alone. They choose it for how it makes them feel, what it stands for and the confidence it inspires. That’s what we build. Based between Paris and Lisbon, we create distinctive brand identities that sharpen your positioning, make your offer more desirable and give your business the credibility it deserves.
A complimentary 30-minute consultation with Gabriel and Yohan (the founders) to discuss your brand, goals and project.
Liv
Designing the visual identity of a Parisian coffee shop.
The Pilates Project
Building a distinctive identity in a wellness market saturated with minimalist, interchangeable codes.
Homnès
Rebranding the visual identity and packaging of a solid soap brand to strengthen its character and consistency.
Before a client chooses you, they need to believe in you: that’s the role of branding.(and we can help with that).
Branding is a powerful lever. Not just aesthetically, but strategically. When the identity feels right, everything aligns: your message becomes clearer, your perception grows stronger, and the connection with your audience comes naturally.
The Minds Behind Studio Impulso
Studio Impulso was founded by Gabriel Barbosa Lima and Yohan Bonnet, two graphic designers united by a common conviction: meaningful brands don't happen by chance, they are carefully built. Our complementary expertise allows us to approach every project with greater depth, clarity and creative rigor. Wwe remain personally involved at every stage, ensuring close collaboration and thoughtful execution from beginning to end.
A few words from our client Jocelina Miranda,
founder of Miranbella.
“Kind, attentive, and incredibly creative, Gabriel and Yohan consistently came up with ideas that exceeded my expectations. Thanks to their professionalism, patience, and attention to detail, Miranbella became even more beautiful than I had imagined.”
We partner with ambitious brands to build clear, distinctive and meaningful identities.
Featured Projects
Vagabond
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Designing the visual identity for Vagabond, the leading French-speaking community for solo travelers.
Diva
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Diva is a music media platform on YouTube, Instagram and TikTok that offers artists a unique stage to showcase their talent through intimate 15-minute live recording sessions captured in a single take.
Enivré
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Studio Impulso worked with ENIVRÉ to create its visual identity, from art direction and logo design to its symbol and wider graphic system.
Miranbella
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We developed Miranbella’s brand identity, designing every element from the logo and signature symbol to the color palette and comprehensive packaging system.
Need more clarity and consistency ?
Our clients typically come to us for these services
01
Visual Identity
Bringing people together through strategic brand identity.
Logo Design & Visual Identity
Typography & Color Systems
Comprehensive Brand Guidelines
02
Packaging Design
Drive purchase decisions from the very first glance.
Creative Direction
Structural & Graphic Packaging Design
Print-Ready Artwork
Social
Media Design
03
Custom Social Media Templates
Social Media Art Direction
Figma & PowerPoint Presentations
Capture your audience's attention across social platforms.
04
Strengthen your digital presence.
Strengthen your digital presence
Content Architecture
Custom Website Design
Design Systems
Our process
Building your brand,
step by step
01
Discover
We immerse ourselves in your project, story, market and goals to build strong foundations.
02
Define
We clarify your positioning and establish a clear, coherent brand direction.
03
Design
We create a distinctive visual identity aligned with your vision and brand essence.
04
Launch
We bring your visual identity to life across every touchpoint your brand needs to communicate effectively.
5 star reviews from our clients
“Creative, attentive, and always full of thoughtful ideas, they brought to life a brand identity that is elegant, minimalist, and deeply meaningful. A talented duo who are an absolute pleasure to work with. I highly recommend them.”
— Aymen, founder of Liv Coffee Shop
“I can’t recommend Studio Impulso highly enough. Yohan and Gabriel captured the essence of my brand and brought both my visual identity and packaging to life. Creative, attentive, and exceptionally professional from start to finish. The result was exactly what I had hoped for and even better. I wouldn’t hesitate to work with them again.”
— Yanis Skiba, founder of NewGut
“What a pleasure it was to work with these two. Kind, attentive, highly responsive, and exceptionally talented in their approach. Having worked with designers for more than 12 years, they are undoubtedly among my favorites. If you're looking for graphic design, branding, or visual identity services, go for it you won’t be disappointed.”
— Ghislain Foucque, founder of Spooot