Visual identity, branding, packaging and web design for businesses that want to be recognized, not just noticed.
Give your brand every reason to be chosen.People don’t choose a brand for what it offers alone. They choose it for how it makes them feel, what it stands for and the confidence it inspires. That’s what we build. Based between Paris and Lisbon, we create distinctive brand identities that sharpen your positioning, make your offer more desirable and give your business the credibility it deserves.
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Liv
Designing the visual identity of a Parisian coffee shop.
The Pilates Project
Building a distinctive identity in a wellness market saturated with minimalist, interchangeable codes.
Homnès
Rebranding the visual identity and packaging of a solid soap brand to strengthen its character and consistency.
Before a client chooses you, they need to believe in you: that’s the role of branding.(and we can help with that).
Branding is a powerful lever. Not just aesthetically, but strategically. When the identity feels right, everything aligns: your message becomes clearer, your perception grows stronger, and the connection with your audience comes naturally.
Read all our reviews
We partner with ambitious brands to build clear, distinctive and meaningful identities.
Featured Projects
Vagabond
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Designing the visual identity for Vagabond, the leading French-speaking community for solo travelers.
Diva
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Diva is a music media platform on YouTube, Instagram and TikTok that offers artists a unique stage to showcase their talent through intimate 15-minute live recording sessions captured in a single take.
Enivré
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Studio Impulso worked with ENIVRÉ to create its visual identity, from art direction and logo design to its symbol and wider graphic system.
Miranbella
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We developed Miranbella’s brand identity, designing every element from the logo and signature symbol to the color palette and comprehensive packaging system.
Need clarity and consistency?
Your image should work as hard as your offer.We take care of everything from defining your visual universe to rolling it out across your brand’s key touchpoints.
Visual identity design
Bring people together around a strategic identity.
- Logo & visual universe
- Typography & colours
- Complete brand guidelines
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Packaging design
Win the purchase at first glance.
- Art direction
- Packaging graphic design
- Print-ready files
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Social media design
Captivate your audience on social media.
- Custom templates
- Social media art direction
- Figma and PowerPoint presentations
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Web design
Strengthen your digital presence.
- Content structure
- Custom mockups
- Design system
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Outsourced creative studio
We become your creative studio, whenever you need us.
- Presentations and pitch decks
- Print and digital materials
- Brand content…
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Comprendre avant de concevoir, structurer avant de déployer: une méthode pensée pour construire des marques alignées
The Minds Behind Studio Impulso
Studio Impulso was founded by Gabriel Barbosa Lima and Yohan Bonnet, two graphic designers united by a common conviction: meaningful brands don't happen by chance, they are carefully built. Our complementary expertise allows us to approach every project with greater depth, clarity and creative rigor. Wwe remain personally involved at every stage, ensuring close collaboration and thoughtful execution from beginning to end.
What our clients say
We worked with Yohan and Gabriel to create our hair care brand, starting from a blank page. They immediately grasped the world we wanted to build and supported us across the entire visual identity. Beyond their creativity and eye for detail, they advised us at every step, with a genuinely strategic perspective on the balance between design and marketing. A huge thank you! We recommend them without hesitation!
I hired Gabriel and Yohan to create the visual identity for my psychology practice (logo, symbol, colour palette, typography, materials), and I'm truly delighted with this collaboration. The result is beyond my expectations. The collaboration was smooth, and they were both very kind and very professional from start to finish. I wholeheartedly recommend Studio Impulso to anyone looking for a high-quality visual identity aligned with their values. Whatever the industry!
Working with Gabriel and Yohan was one of the best creative decisions I've made for my brand. Rigorous, meticulous and attentive to the smallest detail, they bring particular care to every aspect of the project. Their talent is remarkable, and you can feel it in every creative decision. What pleasantly surprised me was how much I loved their very first proposals. Having worked with other designers in the past, that hadn't been my experience. Every element is thoughtful and precise, and the whole reflects exactly the soul of the brand I wanted to build.
A superb experience from start to finish. We hired them to create the visual identities of 2 companies and we're delighted with the result. Attentive, meticulous, creative and always on time, they perfectly understood what we wanted and turned it into true brand worlds. True artists whom we recommend without hesitation.
Kind, attentive and incredibly creative, Gabriel and Yohan always came up with ideas that went beyond my expectations. Thanks to their professionalism, patience and eye for detail, Miranbella turned out even more beautiful than I had imagined.
Creative, attentive and always full of ideas, they brought to life an identity that is elegant, minimalist and full of meaning. A talented duo who are a real pleasure to work with. I recommend them without hesitation.
I can only recommend trusting Studio Impulso with your projects. Yohan and Gabriel captured the essence of my brand and brought my visual identity and packaging to life. Creative, attentive and highly professional from start to finish. The result is exactly what I hoped for, only better! I'd work with them again without a second thought.
It was a real pleasure working with Gabriel and Yohan. They perfectly understood my vision from the start. They developed a clear strategy to achieve the best possible result and take a genuine interest in their clients' vision and mission. Very professional, incredibly friendly and helpful. I highly recommend them.
What a pleasure to work with such a talented duo! Gabriel and Yohan captured the essence of our agency with subtlety and creativity, producing an identity perfectly in line with our world and our expectations. Conscientious, responsive and very friendly, it was a real pleasure to entrust them with this project, which meant a lot to us and for which we had very high standards. We recommend them!
Thank you for this experience together, I really enjoyed working with you. You understood my needs from the few graphic elements I gave you. I felt a very human touch in our exchanges, and it was really pleasant :) Thanks again