Diva is a music platform and YouTube channel that invites artists to capture the essence of their talent in a single take through intimate 15 minute live sessions. Built around artistic excellence, visual storytelling and high-quality sound, Diva exists to showcase a carefully curated selection of emerging and established musicians.

Services

Brand Identity
Social Media Design
Brand Guidelines
Visual Identity System

Industry

Music

This is a promotional poster for a concert film titled "Sélénite". The background features a blue-toned, blurred image of a woman, possibly under water or in motion. The poster includes the Concert filmé logo and additional text in French about the event.
A blurred image of a workspace or desk with a computer keyboard, some books, and office supplies. Overlaid text reads 'DOA,' with social media and email contact information at the bottom.
A business card with the word 'Diva' in large black stylized font on a cream background, and contact information of Damien Gouzou, a co-founder, including Instagram, YouTube, and email address.
Black background with stylized white 'Diva' logo at the center, and small text in French below describing Diva's YouTube channel and its artistic pursuits.

Challenge

Designing a visual identity for a music platform means translating something intangible: sound, rhythm and emotion.

The project needed to:

  • Visually express the energy of live music.

  • Reflect the artistic ambition of the platform.

  • Create an identity designed primarily for digital environments.

  • Develop a flexible visual language capable of adapting to different content formats.

  • Support Diva's mission of giving greater visibility to artists.

The challenge was to transform music into a visual experience.

Comparison of two posters for Diva, featuring black and white versions with geometric shapes and text.

Design de poster minimalistes reprenant les symboles des modes de captation de la chaîne youtube

Objectives

Create a visual identity capable of:

  • Expressing rhythm, movement and emotion.

  • Building a distinctive and memorable brand.

  • Adapting seamlessly across YouTube, social media and live performances.

  • Bringing consistency to every piece of content.

  • Supporting the platform's long-term evolution.

A white t-shirt with the word 'Diva' printed in large black letters hangs over a yellow metal barrier on a street or paved area.
A series of four digital images or screens showcasing different abstract and graphic designs, including one with the text 'Diva', a black page with credits and logos, a blue-themed image with the text 'Sélénite', and a dark background with a 3D geometric object and text.

Création de templates pour le feed instagram

Approach

Rather than simply designing a logo, we developed a living visual system.

The objective was to create a flexible identity that could evolve alongside the platform while maintaining a strong sense of consistency.

Every graphic element was inspired by qualities inherent to music itself: rhythm, vibration, movement and intensity.

The result is an identity designed to feel alive.

Social media profile page with profile picture, username 'diva.chaine', follow and contact buttons, five color-coded round icons with symbols and letters.
Dark poster with glowing yellow text 'Diva' at the top, featuring a central image of a person sitting at a desk in a foggy, dimly lit room with colored lights, and smaller text below.
Three phone screens displaying different digital graphics and text. The first screen shows a bright yellow background with the text 'Save the date' and 'Étrevue Séléné'. The second screen displays a black background with some white text and a logo. The third screen features an image of a person working on equipment, with a blue light illuminating the scene and a large white crescent moon graphic overlaid.

A logo driven by rhythm

The custom wordmark combines dynamic typography with subtle variations in weight and angle to create a sense of movement. Its composition visually echoes rhythm and musical flow, giving the identity an expressive yet refined character.

Three smartphones displaying different screens of a mobile app, with text in French describing a creative process involving a team searching for a unique place, with options to listen to original audio and follow along.
Repeating pattern of the word 'DIVA' in bold, uppercase, stylized white font on black background.
Two abstract phone screens; the left shows a blurry photo of a man playing guitar with the text 'Diffusion live ROUGE GORGE', and the right has blue and orange swirling patterns with a small central image and beige geometric shapes at the bottom.

A monogram built for recognition

The custom D monogram serves as the brand's signature. Inspired by resonance and sound waves, it symbolizes Diva's ability to amplify the voices of emerging artists. Simple, memorable and highly versatile, it performs consistently across every digital format.

Split black and white poster with stylized text at the top, geometric shapes in the middle, and French text at the bottom.
Digital interface showing two video thumbnails with abstract backgrounds. The left thumbnail features a hand with a green label reading 'Capation Sauvage' for 'Rouge Gorge - Capation sauvage,' and the right thumbnail displays a person with a pink label reading 'Hors du réel' for 'Sélénite - Hors du réel.'

A flexible visual system

Beyond the logo, we designed a complete graphic system capable of supporting the platform's diverse content.

The identity includes:

  • Simple geometric shapes built around contrast and negative space.

  • Flexible layouts adapted to live sessions, interviews and editorial content.

  • A scalable visual language designed to evolve over time.

This system ensures consistency, recognition and adaptability across every digital touchpoint.

Cover of a French film or documentary with dark, blue-toned background featuring underwater or abstract imagery and white text listing crew members, partners, and a title.
Close-up of a black fabric patch with the white logo of DC Comics, featuring the word 'DC' with a stylized reflection effect.
A dark sky with stars and orange clouds, featuring a small plastic bag labeled 'AGATHE Diffusion Live' floating in space.

Outcome

Today, Diva benefits from a bold and instantly recognizable visual identity that reflects the energy of its musical universe.

The project successfully delivers:

  • Greater consistency across every platform.

  • Clearer, more recognizable content.

  • A flexible identity capable of evolving alongside the platform.

  • Stronger visual support for the artists featured on the channel.

The result is a brand identity designed not to overshadow the music, but to amplify it.

A crumpled white paper with the word 'Diva' written in large, black, stylized letters across the top. Small text in French is at the bottom of the paper, on a black background.
Colorful torn paper strips on gradient background with French words related to events, including 'Concert filmé', 'Captation sauvage', and 'Diff live'.