Founded by Yohan and Gabriel, Studio Impulso is a branding and graphic design studio based in Paris and Lisbon. We craft thoughtful digital and print design solutions, tailored to help each brand express its unique identity.

We partner with brands to create logos, visual identities, branding and rebranding systems, editorial design, and digital experiences through web design.

Our mission is to reveal your uniqueness by translating your story into thoughtful, cohesive and distinctive visual concepts that resonate with the right audience.

A young man with short brown hair standing indoors near a window with light-colored curtains, wearing a fitted dark gray t-shirt and green pants, with hands in pockets, smiling slightly.

Gabriel Barbosa Lima

A man with dark hair and a beard wearing a black t-shirt, standing against a white wall with green and white variegated leaves in the foreground.

Yohan Bonnet

Deux visions au profit d’un même projet.

Our approach is deeply human and collaborative. Beyond strategy and design, we strive to bring a sense of emotion, nuance and poetry to everything we create.

Comment se déroule
une collaboration avec nous ?

Step 01

Discovery

Every project starts with people. We believe it’s essential to connect with the individuals behind the brand before anything else.

During a 30-minute discovery call, we take the time to understand your project, vision and goals. After the call, we’ll send you a short questionnaire to gather the information needed to prepare a tailored proposal.

Step 02

Collaboration

Your answers help us build a clear creative brief and define the scope of the project. Once the proposal is approved and the initial deposit is received, we officially begin our collaboration. With the foundations in place, the creative process can start.

Step 03

Creation

By this stage, we’ve immersed ourselves in your brand, analysed the information you've shared and explored the most relevant creative directions. Our research and strategic thinking allow us to step back, connect the dots and craft a thoughtful solution. We’re now ready to present our first concepts and recommendations.

Step 04

Présentation

The presentation usually lasts between 45 minutes and 1 hour. Every creative decision and design direction is carefully explained and justified. This is a key stage of the process, as your project begins to take shape. We gather your initial feedback and impressions, while also encouraging thoughtful reflection before making any final decisions. Following the meeting, the presentation document is shared with you for review.

Step 05

Feedback & Refinements

You've reviewed the presentation, revisited it, shared it with your team, and taken the time to reflect. Now it's time to make decisions.

You provide detailed feedback on the concepts and any adjustments you'd like to see. We carefully review every comment and implement the agreed refinements to ensure the final outcome meets your expectations.

Step 06

Launch

All deliverables have been approved and your files are prepared and delivered in an organised package, ready for use across every relevant touchpoint. Our collaboration may be coming to an end, but we always enjoy hearing from the brands we help build and watching them grow over time.

Together, we define your positioning and create
the visual foundations of your brand to reveal what makes you unique.

5 star reviews from our clients

Close-up of an African American woman with natural hair and gold hoop earrings, looking to the side against a dark background.
A young man with curly black hair, a beard, and mustache, wearing a dark button-up shirt over a white T-shirt, smiling slightly against a black background.
Smiling man with glasses, beard, and mustache wearing a denim shirt over a light-colored T-shirt, against a gradient background of warm tones.

5/5 based on 29 google reviews

Kind, attentive, and incredibly creative, they consistently came up with ideas that went far beyond my expectations. Thanks to their professionalism, patience, and attention to detail, Miranbella became even more beautiful than I had imagined.”

— Jocelina Miranda, founder of Miranbella

“I can’t recommend Studio Impulso highly enough. Yohan and Gabriel captured the essence of my brand and brought both my visual identity and packaging to life. Creative, attentive, and exceptionally professional from start to finish. The result was exactly what I had hoped for and even better. I wouldn’t hesitate to work with them again.”

— Yanis Skiba, founder of NewGut

What a pleasure it was to work with these two. Kind, attentive, highly responsive, and exceptionally talented in their approach. Having worked with designers for more than 12 years, they are undoubtedly among my favorites. If you're looking for graphic design, branding, or visual identity services, go for it you won’t be disappointed.

— Ghislain Foucque, founder of le Pot Commun & Spooot