A few years ago, we partnered with PimpMyTrip during its early stages. As the project evolved into Spooot, we had the opportunity to help shape this new chapter by redesigning the application's entire visual ecosystem.

Services

Visual Identity
Brand Guidelines
Design System
UX Design

Industry

Tourism

Multiple smartphone screens displaying various local recommendations for Marseille, including restaurants, cultural sites, activities, and nightlife, with a central smiling man in the background.
Collage of people's portraits with labels indicating roles: explorers, local legend, and connoisseurs. The images include diverse individuals with various backgrounds and settings, some in outdoor environments and others indoors.

Overview

Spooot is a travel discovery app designed for people who love exploring, organizing and sharing their favourite places. Born from the evolution of PimpMyTrip, the platform allows users to collect and organise restaurants, cafés, hotels, activities and hidden gems, distinguishing between places they've already visited and those they want to discover next. Beyond a simple bookmarking app, Spooot combines local recommendations, artificial intelligence and gamification to transform discovering new places into an engaging and rewarding experience. Having previously collaborated with PimpMyTrip, we were invited to imagine the complete visual language for both the product and its communication.

Multiple colorful mobile app screens showing travel and leisure options such as food, sightseeing, shopping, and heritage sites in French language.
A digital badge design with a gold border, displaying the number 1, a circular badge with the words 'Légende Locale', and a small icon indicating 30 spoonfuls.
Split screen image showing a green background on the left with a mobile app interface displaying various city travel albums, and a smartphone on the right with a white background showing the app's album management page with images of cities like Marseille, Rome, and Lisbon.

Challenge

The primary challenge was to design a digital identity capable of reflecting the richness of the application's features while remaining intuitive, accessible and enjoyable to use.

The project needed to:

  • Create a distinctive identity within the highly competitive travel app market.

  • Develop a complete visual language for the gamification system.

  • Make the experience playful without compromising usability.

  • Build consistency between the product interface and the brand's communication.

  • Support the transition from PimpMyTrip to Spooot with a stronger, more memorable identity.

Collection of colorful circular icons with various objects and symbols inside, arranged in rows.
Comparison of three mobile app screens for a restaurant called Vanille Noire, showing different sizes of the same app interface, with a pink background.

Approach

We approached Spooot as the creation of an entire visual ecosystem.

Rather than simply designing an interface, our objective was to build a cohesive graphic language capable of supporting every user interaction.

Every component, from cards and collections to icons, badges and achievements, was designed to reinforce both usability and brand personality.

The result is a design system that feels intuitive, engaging and instantly recognizable.

A smartphone screen displaying a food recommendation app focusing on a dessert called Vanille Noire, located at 1 Rue Molière, Marseille, France, with options for a terrace and various categories like restaurant, bar, and café.
Four smartphone screens with travel destination photos and colorful labels: London, Nice, Rome, Lyon, each with a note about 30 sp00ts.

Designed for discovery

The visual identity draws inspiration from exploration, curiosity and collecting memorable places.

Every location becomes something worth saving, sharing and rediscovering.

Interfaces were designed to showcase content while maintaining a smooth and intuitive navigation experience.

A mobile app screen showing travel-themed cards for different destinations, including Praia da Ursa, a restaurant, climbing gym, and Lisbon, with a dark background and a button to create an album.
A smartphone screen displays a travel app with a photo of Praia da Ursa, a rocky coastal beach. The app shows location details, a recommendation score, and options to select Lisbon as the city and 30 spoooters. The background features a scenic beach with waves, sandy shore, rocky cliffs, and a blue sky.

A complete gamification system

One of the project's biggest challenges was bringing the application's reward system to life.

We created an entire visual language dedicated to engagement, including:

  • Badges

  • Achievement icons

  • Levels

  • Rewards

  • Progress indicators

Together, these elements encourage exploration while making the user experience more rewarding and enjoyable.

Collection of black and white icons on a blue background, including a star, location pin, globe with coins, clock, plus sign, euro banknote, target, smartphone, bookmark, wallet, gift box, smiley face, heart, magnifying glass, and user profile.
Screenshots of a mobile app interface showing travel cards, a reward message, and a restaurant listing with details and location.

A consistent digital presence

Beyond the application itself, we also developed the art direction for Spooot's social media channels.

A flexible collection of post templates and story layouts was created to ensure consistent communication while giving the internal team a scalable system for future content.

This unified approach reinforces the connection between the product experience and the brand's digital presence.

Person holding a smartphone displaying a travel-related app with colorful cards of various destinations, including one for a grocery store called Elea Épicerie, with a blurred background of jeans and a floral garment.
Screenshots of a mobile app interface featuring colorful cards with French text, images of food, travel destinations, and various icons, displaying a collage of app screens for different categories and locations.

Outcome

Today, Spooot benefits from a complete visual ecosystem designed to support both product experience and brand growth.

The project successfully:

  • Brings structure to a feature-rich application.

  • Increases user engagement through a cohesive gamification system.

  • Creates a distinctive and memorable visual identity.

  • Maintains consistency across the product and social media.

  • Supports the evolution from PimpMyTrip into a more ambitious and recognizable brand.

This new visual direction provides Spooot with a scalable foundation for future growth while strengthening its position in the world of travel discovery and local recommendations.

A collage of multiple digital screens displaying various social media posts related to food, drinks, local recommendations, and lifestyle. The posts include images of food dishes, text overlays, and profile icons.
A collage of multiple smartphone screens displaying various social media and app content, mainly in French with some English, including city guides, recommendations, and personal updates.

A word from our client, Ghislain

Screenshot of a review written in French by Ghislaine Foucque, praising working with two boys, describing them as kind, attentive, responsive, and musical, and stating they visited in December 2023.
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