Enivré is an independent wine, beer and spirits shop based in Marseille. Formerly known as La Cave du Pharo, the business already enjoyed strong local recognition and a loyal customer base. Following its acquisition, the new owner wanted to modernize the brand while preserving the history and reputation that had made the shop a local landmark.

Services

Logo Design
Brand Identity
Storefront Design
Merchandise

Industry

Food & Beverage

Logotype typographique vert / Cave à vin
A wooden chair with a magazine resting on the seat, sunlight casting shadows on the chair and magazine, with dark curtains in the background.

Challenge

Rebranding an established local business comes with a unique challenge: transforming the brand without losing the trust and recognition it has built over the years.

The project needed to:

  • Support the transition to a new name while reassuring an existing customer base.

  • Modernize a brand image perceived as outdated.

  • Preserve the business's heritage and strong local reputation.

  • Attract new customers without alienating loyal ones.

  • Better showcase the richness and diversity of the product offering.

Ultimately, the challenge was to strike the right balance between continuity and transformation.

Flocage du logotype d'une cave à vin sur une serviette en papier blanche
Affiches design minimaliste et colorées / Charte graphique
Green business card with white text and leaf symbol, placed on a metal surface with horizontal ridges.

Objectives

Create a visual identity capable of:

  • Supporting the transition to the new brand name, Enivré.

  • Establishing a more contemporary and distinctive brand positioning.

  • Showcasing the diversity of the offering, from wines and beers to spirits and gourmet products.

  • Reflecting both the welcoming atmosphere and the premium character of the store.

A man standing in a doorway of a wine shop called 'La Cave du Pharo', smiling with one hand on his hip and the other on the door handle. The shop interior shows shelves stocked with bottles of wine and a barrel near the window.

Design de la devanture de la cave à vin
Photographie de la devanture, avec Quentin le gérant de la cave

Pictogramme sur le thème du vin
design graphique typographie rébu
A green T-shirt hanging on a white hanger in front of a dense backdrop of various green cacti.

Approche

Le projet a été pensé comme une évolution progressive plutôt qu’une rupture.
L’objectif était de créer du lien entre l’histoire du lieu et sa nouvelle identité, en conservant ce qui faisait sa force tout en affirmant un positionnement plus contemporain.
Chaque choix graphique a été guidé par cette intention : faire évoluer l’image de la cave de manière naturelle, cohérente et durable.

A wine bottle label on a wooden surface illuminated by sunlight, reading 'Berthet-Bondet, Cotes du Jura 'La Poireire' 2022' with additional smaller text beneath.
A scenic landscape of rolling hills and vineyards during sunset, with a blurred sign in the foreground that reads "GRAND" and some text below it.
Cartes de visite cave à vin minimaliste impression blanche sur papier vert

Design des cartes de visites

A Logo that balances heritage and modernity

The logo is built around a contemporary interpretation of a classic serif typeface, preserving the character and heritage of the business while introducing a more refined and modern aesthetic.

This approach creates a sense of familiarity for long-standing customers while giving the brand a stronger, more contemporary presence.

A collage of four different pages showcasing various font styles and text layouts. The pages include sample texts like 'AaBbCc', 'Anybody', and 'Enivré', with some pages displaying logo and contact information for a wine cellar or store. The pages feature different background colors including beige, white, orange, and green.
impression noir et blanc d'un logotype d'une cave à vin

A seamless transition

The former name, La Cave du Pharo, was intentionally retained as a tagline. By maintaining this connection to the business's history, the new identity feels familiar while helping loyal customers embrace the transition to Enivré. A simple yet strategic decision that reinforces recognition and ensures the rebrand unfolds naturally.

Rideau devanture cave à vin, blanc sur noir
A stylized orange background with small, minimalist illustrations of a champagne bottle in the upper right corner, a cluster of hops or flowers near the bottom center, and a partial logo or symbol in the lower left corner.

A rich and structured visual system

The identity is built around a collection of complementary design elements that work together to create a distinctive and flexible brand system.

These include:

  • A colour palette inspired by wine, natural ingredients and warm earthy tones.

  • Contrasting colours that help distinguish product categories and collections.

  • A balanced typographic system combining tradition with clarity.

  • A custom set of icons inspired by botanicals, products and their origins.

Together, these elements form a rich visual language that reflects the diversity of Enivré's offering while ensuring consistency across every brand touchpoint.

Design menu épicerie fine coloré
Sous bock minimaliste design

Outcome

Today, Enivré has a refreshed visual identity that perfectly reflects its positioning and long-term ambitions.

The rebrand successfully:

  • Attracts a new generation of customers.

  • Preserves the trust and loyalty of existing clientele.

  • Clarifies the brand's positioning.

  • Better showcases the richness and diversity of its offering.

The redesigned storefront—one of the brand's most important touchpoints, brings this transformation to life through a clearer, more cohesive and contemporary presence. Together, these foundations equip Enivré with a timeless identity that can evolve with the business while remaining true to its heritage.

Conception d'une devanture pour une cave à vin de couleur verte
Close-up of a teal sign with white cursive text that says 'Ehire'. The sign is attached to a dark structure, casting a shadow against the bright background, which includes a part of a metal railing or balcony and a textured wall.
Merchandising Tshirt restaurant, design graphique
Two paper shopping bags, one white and one dark green, with the word "Évry" written on them, set against a plain light gray background.
Green storefront window with the word "Épicerie" partially visible.

Le mot de notre client, Quentin

Screenshot of a Google review with a profile picture of a man and a 5-star rating, written in French, about a person named Quentin Nivanen, mentioning their effectiveness and creativity in a business context, and noting the visit date in March 2024.
Read our reviews