Kaolin

Création de l’identité visuelle de Kaolin, atelier de fabrications artisanales de poteries et céramiques où ses artisans y créent des objets dans le plus grand respect des traditions.

Services

Identité visuelle
Papeterie
Univers visuel
Packaging

Les Kaolins sont des argiles permettant la conception de nombreuses poteries. Ces argiles sont donc la matière première et incarne «l’avant-conception». Ce nom Kaolin permet à l’atelier de s’imposer comme le lieu de fabrications artisanales par excellence.

Logotype
Notre travail de création s’est concentré sur un logotype typographique. Entre rondeur et malléabilité, la typographie incarne le futur objet en mouvement qui se forme et se déforme grâce au tour et les mains du potier. L’univers graphique se déploie autour d’une délicate palette de couleurs ramenant à la terre, céramique et aux faïences. Le savoir-faire est renforcé par des illustration d’un style «naïf» des objets contrastant avec le relief des textures.

A white notebook with black text on the cover resting on a beige marble block, casting a shadow on a light-colored textured surface.

Design du papier en tête de l’atelier

A flyer or poster with the word 'KAOLIN' in large black letters at the top, partially obscured by a shadow, with smaller French text below describing kaolin and its uses in ceramics and pottery.

Design du journal de l’atelier

A split image with a beige linen fabric on the left side with

Broderie sur tablier

Close-up of a pottery wheel with clay being shaped and a wooden tool resting on it, with overlaid text promoting pottery workshops, sales, and exhibitions at Atelier Kaolin.
Graphic design poster with a beige pottery vase silhouette and green background, featuring the text "Atelier KAOLIN" and information about workshops, sales, exhibitions, pottery, and ceramics.

Broderie sur tablier

A brown cardboard box with the word 'KAOLIN' printed on it in white letters, against a black background.
A black background with two rectangular swatches, one dark blue on the left and one light beige on the right, each featuring the word "KAOLIN" in black, stylized font.

Création des cartes de visite

Illu
Atelier Kaolin logo on a terracotta background with black script text

Desing du logotype typographique

Création d'illustration minimaliste
A printed page in French with the title 'Kaolin' and a minimalist illustration of a geometric shape partly filled with a textured green color, set against a black background.

Mise en page du journal de l’atelier

Design catalogue de la collection de poterie
Screenshot of a website homepage featuring a pottery workshop. The main background image shows hands shaping clay on a pottery wheel. Overlay text includes 'Atelier KAOLIN' and navigation menu options: Le shop, Workshops, Ateliers, Contact.
Side-by-side posters with the word 'KAOLIN' at the top, each featuring a stylized illustration of a ceramic pot and descriptive French text about handcrafted pottery, with different background colors—white on the left and dark on the right.
A webpage displaying various ceramic pottery items such as cups, bowls, jars, and containers, with product descriptions and measurements, arranged in a grid layout.
A sheet of brown craft paper with repeated white text that says "Atelier KAOLIN WORKSHOPS VENTES EXPOSITIONS POTERIES & CÉRAMIQUES." The paper is slightly wrinkled and folded.
Social media carousel promoting Kaolin, a ceramics studio and store, with images of pottery, workshop info, product previews, and a description of Kaolin in French.

Création de story type pour Instagram

A collage of eight images and text promoting art and craft workshops and exhibitions. The images include close-ups of pottery making, pottery pieces, and information about workshops on sculpture and pottery. Text details workshops scheduled for Thursday 22nd and Tuesday 15th, with times and available places.

Création de posts types pour Instagram

Cover page with the words 'Atelier KAOLIN' in elegant fonts on a beige background.
Impression du logotype sur totebag

Totebag

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