Visual Identity DesignWe build distinctive, cohesive visual identities designed to help brands grow and stand the test of time.
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Our Goal
Building a clear, distinctive and recognizable brand identity.
A visual identity goes far beyond designing a logo. It communicates a brand's positioning, expresses its personality and provides the tools it needs to be recognized across every touchpoint.
Studio Impulso works with brands launching or repositioning themselves. Every project is personally led by Yohan and Gabriel, from defining the creative direction to developing the final applications.
Why rethink your brand identity?
Your business evolves. Your identity should evolve with it.
Whether you're launching a business, repositioning your brand, introducing a new offering or scaling up, certain milestones call for a fresh perspective on how your brand presents itself. We translate your strategy into a visual language that remains cohesive, recognizable and relevant over time.
A brand identity is never just a logo.
We design visual systems that go far beyond the logo.
Our Approach
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We define a visual territory that reflects your positioning, personality and ambitions.
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A flexible system of brand signatures designed for different applications: primary logo, secondary versions, symbols or monograms when relevant.
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A cohesive color palette and typographic hierarchy designed to shape how your brand is perceived.
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Layouts, shapes, compositions, editorial principles, iconography, illustrations and photographic treatments: a visual language unique to your brand.
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We bring the identity to life across real-world touchpoints to assess its consistency, flexibility and versatility.
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We document the essential principles of your visual identity to ensure consistent and accurate implementation over time.
A strong brand identity should fulfill three key roles.
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Set you apart
In markets where visual codes quickly become interchangeable, developing your own visual language builds recognition and distinction.
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Define your position
A visual identity instantly communicates your brand's world, market positioning, personality and approach.
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Bring everything together
It provides a consistent framework for your website, social media, packaging and every aspect of your brand communication.
Rebranding
Your brand already exists? Its identity can evolve with it.
Whether you're repositioning, scaling up, reaching a new audience or working with an identity that no longer meets your needs, we can help your brand evolve without necessarily starting from scratch. We begin by identifying what deserves to be preserved, strengthened, transformed or left behind.
Brand Applications
Identities designed to come to life.
Every project has its own specific needs. Together, we define the right scope of work to build a visual identity that supports your launch, your business and your ambitions.
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A flexible set of logo variations designed to maintain brand consistency across different formats and applications.
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The creation of a distinctive brand mark that represents your brand in a simplified form and strengthens recognition.
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A carefully defined primary and secondary color palette that reflects your brand's personality and ensures long-term consistency.
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The selection and organization of typefaces to establish a recognizable visual voice across all your brand communications.
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A set of composition guidelines that maintain visual consistency while allowing flexibility across different applications.
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The creation or selection of complementary visual elements, icons, patterns, shapes and graphic marks to enrich your identity and strengthen its uniqueness.
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The definition of a cohesive visual language to guide the selection and creation of photography and illustrations associated with your brand.
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Ready-to-use templates designed to make everyday brand communication easier and more consistent.
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A concise reference document bringing together the essential elements of your visual identity.
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A comprehensive reference document outlining how to use your visual identity consistently across different formats, platforms and teams.
We partner with ambitious brands to build clear, distinctive and meaningful identities.
Featured Projects
Vagabond
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Designing the visual identity for Vagabond, the leading French-speaking community for solo travelers.
Diva
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Diva is a music media platform on YouTube, Instagram and TikTok that offers artists a unique stage to showcase their talent through intimate 15-minute live recording sessions captured in a single take.
Spooot
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We developed the creative direction for Spooot, crafting a cohesive visual experience across the app and its social media platforms.
Miranbella
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We developed Miranbella’s brand identity, designing every element from the logo and signature symbol to the color palette and comprehensive packaging system.
Branding & Visual Identity: Frequently Asked Questions
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Branding encompasses everything that shapes how a brand is perceived: its positioning, messaging, experience and identity. Visual identity is the graphic expression of that brand, including its logo, colors, typography, imagery and visual system. Our work sits at the intersection of brand thinking and creative expression.
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No. We create complete visual identity systems that go beyond the logo, bringing together typography, color palettes, graphic elements and brand applications to ensure a cohesive and recognizable identity.
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Yes. We help existing brands evolve their visual identity to reflect a new positioning, audience or stage of growth. Depending on the project, this can involve refining existing elements or developing an entirely new visual direction.
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On average, a complete visual identity project takes between 6 and 10 weeks from the date of agreement.
This timeline may vary depending on the complexity of the brief, the number of deliverables and the pace of feedback.
We never sacrifice quality for speed and believe in taking the necessary time to make the right creative decisions.
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Absolutely. Based between Paris and Lisbon, we collaborate with brands and entrepreneurs internationally. Our entire creative process can be conducted remotely, through video calls, shared presentations and collaborative tools.
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Every project is unique and receives a tailored proposal.
As a general guideline, visual identity projects start at €2,500, including a logo, color palette and typography system. The final investment depends on the scope of work, the number of applications and the complexity of the brief. The easiest way to receive an accurate estimate is to book a free 30-minute discovery call.
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